A 2022 survey found that about 45 percent of Gen Z and millennials from Hong Kong used Instagram the most for shopping or product research purposes on social platforms. Facebook was the second popular platform with 17.7 percent of respondents whereas YouTube followed with 12.5 percent.
Social platforms used the most among Gen Z and millennials to shop or research on products in Hong Kong in 2022
Female respondents accounted for 50.8 percent.
Age distribution of respondents:
18 to 24 years old: 72.9 percent;
25 to 30 years old: 15.1 percent;
31 to 40 years old 12 percent.
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Standard Insights. (March 15, 2022). Social platforms used the most among Gen Z and millennials to shop or research on products in Hong Kong in 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1359110/hong-kong-popular-social-platforms-for-shopping-and-product-research/
Standard Insights. "Social platforms used the most among Gen Z and millennials to shop or research on products in Hong Kong in 2022." Chart. March 15, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1359110/hong-kong-popular-social-platforms-for-shopping-and-product-research/
Standard Insights. (2022). Social platforms used the most among Gen Z and millennials to shop or research on products in Hong Kong in 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1359110/hong-kong-popular-social-platforms-for-shopping-and-product-research/
Standard Insights. "Social Platforms Used The Most among Gen Z and Millennials to Shop or Research on Products in Hong Kong in 2022." Statista, Statista Inc., 15 Mar 2022, https://www.statista.com/statistics/1359110/hong-kong-popular-social-platforms-for-shopping-and-product-research/
Standard Insights, Social platforms used the most among Gen Z and millennials to shop or research on products in Hong Kong in 2022 Statista, https://www.statista.com/statistics/1359110/hong-kong-popular-social-platforms-for-shopping-and-product-research/ (last visited December 22, 2024)
Social platforms used the most among Gen Z and millennials to shop or research on products in Hong Kong in 2022 [Graph], Standard Insights, March 15, 2022. [Online]. Available: https://www.statista.com/statistics/1359110/hong-kong-popular-social-platforms-for-shopping-and-product-research/
