Founded in 1905, Rolex is the most well-known watch brand in the UK. The Swiss brand of watches is recognized by 91 percent of online consumers in the United Kingdom, making it the most famous brand in this category. Apple comes in second in this list, with 89 percent brand awareness, followed by Samsung Galaxy Watch,
Casio and Boss.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading watch brands ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (December 5, 2023). Leading watch brands ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1346351/most-well-known-watch-brands-in-the-uk/
Statista. "Leading watch brands ranked by brand awareness in the United Kingdom in 2023." Chart. December 5, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1346351/most-well-known-watch-brands-in-the-uk/
Statista. (2023). Leading watch brands ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1346351/most-well-known-watch-brands-in-the-uk/
Statista. "Leading Watch Brands Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 5 Dec 2023, https://www.statista.com/statistics/1346351/most-well-known-watch-brands-in-the-uk/
Statista, Leading watch brands ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1346351/most-well-known-watch-brands-in-the-uk/ (last visited December 22, 2024)
Leading watch brands ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, December 5, 2023. [Online]. Available: https://www.statista.com/statistics/1346351/most-well-known-watch-brands-in-the-uk/