Apple brand profile in the UK 2022
How high is the brand awareness of Apple in the UK?
When it comes to watches users, brand awareness of Apple is at 91% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Apple in the UK?
In total, 44% of UK watches users say they like Apple. However, in actuality, among the 91% of UK respondents who know Apple, 48% of people like the brand.
What is the usage share of Apple in the UK?
All in all, 36% of watches users in the UK use Apple. That means, of the 91% who know the brand, 40% use them.
How loyal are the owners of Apple?
Around 30% of watches users in the UK say they are likely to use Apple again. Set in relation to the 36% usage share of the brand, this means that 83% of their owners show loyalty to the brand.
What's the buzz around Apple in the UK?
In September 2022, about 44% of UK watches users had heard about Apple in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 48%, meaning at the time of the survey there's some buzz around Apple in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to watches users, brand awareness of Apple is at 91% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Apple in the UK?
In total, 44% of UK watches users say they like Apple. However, in actuality, among the 91% of UK respondents who know Apple, 48% of people like the brand.
What is the usage share of Apple in the UK?
All in all, 36% of watches users in the UK use Apple. That means, of the 91% who know the brand, 40% use them.
How loyal are the owners of Apple?
Around 30% of watches users in the UK say they are likely to use Apple again. Set in relation to the 36% usage share of the brand, this means that 83% of their owners show loyalty to the brand.
What's the buzz around Apple in the UK?
In September 2022, about 44% of UK watches users had heard about Apple in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 48%, meaning at the time of the survey there's some buzz around Apple in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
