Hugo Boss brand profile in the UK 2022
How high is the brand awareness of Hugo Boss in the UK?
When it comes to watches users, brand awareness of Hugo Boss is at 87% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hugo Boss in the UK?
In total, 28% of UK watches users say they like Hugo Boss. However, in actuality, among the 87% of UK respondents who know Hugo Boss, 32% of people like the brand.
What is the usage share of Hugo Boss in the UK?
All in all, 15% of watches users in the UK use Hugo Boss. That means, of the 87% who know the brand, 17% use them.
How loyal are the owners of Hugo Boss?
Around 10% of watches users in the UK say they are likely to use Hugo Boss again. Set in relation to the 15% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Hugo Boss in the UK?
In September 2022, about 19% of UK watches users had heard about Hugo Boss in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Hugo Boss in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to watches users, brand awareness of Hugo Boss is at 87% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hugo Boss in the UK?
In total, 28% of UK watches users say they like Hugo Boss. However, in actuality, among the 87% of UK respondents who know Hugo Boss, 32% of people like the brand.
What is the usage share of Hugo Boss in the UK?
All in all, 15% of watches users in the UK use Hugo Boss. That means, of the 87% who know the brand, 17% use them.
How loyal are the owners of Hugo Boss?
Around 10% of watches users in the UK say they are likely to use Hugo Boss again. Set in relation to the 15% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Hugo Boss in the UK?
In September 2022, about 19% of UK watches users had heard about Hugo Boss in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Hugo Boss in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
