When it comes to the most well-known watch brands in the U.S., Apple Watch leads the charts. The American brand is recognized by 90 percent of online respondents, followed closely by Swiss watchmaker Rolex with 85 percent brand awareness. Coming in third on this list is Samsung Galaxy Watch with a brand awareness of 80 percent.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading watch brands ranked by brand awareness in the United States in 2024
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (October 10, 2024). Leading watch brands ranked by brand awareness in the United States in 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1346343/most-well-known-watch-brands-in-the-united-states/
Statista. "Leading watch brands ranked by brand awareness in the United States in 2024." Chart. October 10, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1346343/most-well-known-watch-brands-in-the-united-states/
Statista. (2024). Leading watch brands ranked by brand awareness in the United States in 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1346343/most-well-known-watch-brands-in-the-united-states/
Statista. "Leading Watch Brands Ranked by Brand Awareness in The United States in 2024." Statista, Statista Inc., 10 Oct 2024, https://www.statista.com/statistics/1346343/most-well-known-watch-brands-in-the-united-states/
Statista, Leading watch brands ranked by brand awareness in the United States in 2024 Statista, https://www.statista.com/statistics/1346343/most-well-known-watch-brands-in-the-united-states/ (last visited December 22, 2024)
Leading watch brands ranked by brand awareness in the United States in 2024 [Graph], Statista, October 10, 2024. [Online]. Available: https://www.statista.com/statistics/1346343/most-well-known-watch-brands-in-the-united-states/
