Apple brand profile in the United States 2024

How high is the brand awareness of Apple in the United States?
When it comes to watches users, brand awareness of Apple is at 94% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Apple in the United States?
In total, 50% of U.S. watches users say they like Apple. However, in actuality, among the 94% of U.S. respondents who know Apple, 53% of people like the brand.

What is the usage share of Apple in the United States?
All in all, 42% of watches users in the United States use Apple. That means, of the 94% who know the brand, 45% use them.

How loyal are the owners of Apple?
Around 36% of watches users in the United States say they are likely to use Apple again. Set in relation to the 42% usage share of the brand, this means that 86% of their owners show loyalty to the brand.

What's the buzz around Apple in the United States?
In March 2024, about 55% of U.S. watches users had heard about Apple in the media, on social media, or in advertising over the past three months. 

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