Rolex brand profile in the United States 2024

How high is the brand awareness of Rolex in the United States?
When it comes to watches users, brand awareness of Rolex is at 89% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Rolex in the United States?
In total, 45% of U.S. watches users say they like Rolex. However, in actuality, among the 89% of U.S. respondents who know Rolex, 51% of people like the brand.

What is the usage share of Rolex in the United States?
All in all, 18% of watches users in the United States use Rolex. That means, of the 89% who know the brand, 20% use them.

How loyal are the owners of Rolex?
Around 14% of watches users in the United States say they are likely to use Rolex again. Set in relation to the 18% usage share of the brand, this means that 78% of their owners show loyalty to the brand.

What's the buzz around Rolex in the United States?
In March 2024, about 29% of U.S. watches users had heard about Rolex in the media, on social media, or in advertising over the past three months. 

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