Italian and French luxury fashion houses go head-to-head when it comes to the most well-known luxury fashion brands in the UK. The top spot in this list is taken by Florence-based Gucci with a brand awareness of 92 percent, followed by Paris-based Chanel, recognized by 91 percent of online respondents. The only non-Italian, non-French brand in the top seven is Burberry, with the British luxury fashion house attracting a brand awareness of 86 percent in the United Kingdom.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading luxury fashion brands ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (December 5, 2023). Leading luxury fashion brands ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1345432/most-well-known-luxury-fashion-brands-in-the-uk/
Statista. "Leading luxury fashion brands ranked by brand awareness in the United Kingdom in 2023." Chart. December 5, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1345432/most-well-known-luxury-fashion-brands-in-the-uk/
Statista. (2023). Leading luxury fashion brands ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1345432/most-well-known-luxury-fashion-brands-in-the-uk/
Statista. "Leading Luxury Fashion Brands Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 5 Dec 2023, https://www.statista.com/statistics/1345432/most-well-known-luxury-fashion-brands-in-the-uk/
Statista, Leading luxury fashion brands ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1345432/most-well-known-luxury-fashion-brands-in-the-uk/ (last visited December 21, 2024)
Leading luxury fashion brands ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, December 5, 2023. [Online]. Available: https://www.statista.com/statistics/1345432/most-well-known-luxury-fashion-brands-in-the-uk/
