Burberry brand profile in the UK 2023
How high is the brand awareness of Burberry in the UK?
When it comes to luxury fashion users, brand awareness of Burberry is at 88 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Burberry in the UK?
In total, 37 percent of UK luxury fashion users say they like Burberry. However, in actuality, among the 88 percent of UK respondents who know Burberry, 42 percent of people like the brand.
What is the usage share of Burberry in the UK?
All in all, 25 percent of luxury fashion users in the UK use Burberry. That means, of the 88 percent who know the brand, 28 percent use them.
How loyal are the owners of Burberry?
Around 18 percent of luxury fashion users in the UK say they are likely to use Burberry again. Set in relation to the 25 percent usage share of the brand, this means that 72 percent of their owners show loyalty to the brand.
What's the buzz around Burberry in the UK?
In November 2023, about 20 percent of UK luxury fashion users had heard about Burberry in the media, on social media, or in advertising over the past three months. Of the 88 percent who know the brand, that's 23 percent, meaning at the time of the survey there's little buzz around Burberry in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
