Chanel brand profile in the UK 2023
How high is the brand awareness of Chanel in the UK?
When it comes to luxury fashion users, brand awareness of Chanel is at 92 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Chanel in the UK?
In total, 39 percent of UK luxury fashion users say they like Chanel. However, in actuality, among the 92 percent of UK respondents who know Chanel, 42 percent of people like the brand.
What is the usage share of Chanel in the UK?
All in all, 25 percent of luxury fashion users in the UK use Chanel. That means, of the 92 percent who know the brand, 27 use them.
How loyal are the owners of Chanel?
Around 16 percent of luxury fashion users in the UK say they are likely to use Chanel again. Set in relation to the 25 percent usage share of the brand, this means that 64 percent of their owners show loyalty to the brand.
What's the buzz around Chanel in the UK?
In November 2023, about 25 percent of UK luxury fashion users had heard about Chanel in the media, on social media, or in advertising over the past three months. Of the 92 percent who know the brand, that's 27 percent, meaning at the time of the survey there's some buzz around Chanel in the UK.
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