Head & Shoulders is the most well-known hair-care brand in the UK. Famous for its anti-dandruff shampoos, the Procter & Gamble owned brand is recognized by 93 percent of online consumers. Also recognized by 93 percent of respondents and therefore on the shared first place in this list are L'Oréal and Nivea, followed Garnier with a brand awareness of 90 percent.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading hair care brands ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (September 26, 2023). Leading hair care brands ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1343827/most-well-known-hair-care-brands-in-the-uk/
Statista. "Leading hair care brands ranked by brand awareness in the United Kingdom in 2023." Chart. September 26, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1343827/most-well-known-hair-care-brands-in-the-uk/
Statista. (2023). Leading hair care brands ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1343827/most-well-known-hair-care-brands-in-the-uk/
Statista. "Leading Hair Care Brands Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 26 Sep 2023, https://www.statista.com/statistics/1343827/most-well-known-hair-care-brands-in-the-uk/
Statista, Leading hair care brands ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1343827/most-well-known-hair-care-brands-in-the-uk/ (last visited November 21, 2024)
Leading hair care brands ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, September 26, 2023. [Online]. Available: https://www.statista.com/statistics/1343827/most-well-known-hair-care-brands-in-the-uk/
