L'Oréal brand profile in the UK 2022
How high is the brand awareness of L'Oréal in the UK?
When it comes to hair care users, brand awareness of L'Oréal is at 94% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is L'Oréal in the UK?
In total, 33% of UK hair care users say they like L'Oréal. However, in actuality, among the 94% of UK respondents who know L'Oréal, 35% of people like the brand.
What is the usage share of L'Oréal in the UK?
All in all, 28% of hair care users in the UK use L'Oréal. That means, of the 94% who know the brand, 30% use them.
How loyal are the users of L'Oréal?
Around 21% of hair care users in the UK say they are likely to use L'Oréal again. Set in relation to the 28% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around L'Oréal in the UK?
In September 2022, about 23% of UK hair care users had heard about L'Oréal in the media, on social media, or in advertising over the past three months. Of the 94% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around L'Oréal in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hair care users, brand awareness of L'Oréal is at 94% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is L'Oréal in the UK?
In total, 33% of UK hair care users say they like L'Oréal. However, in actuality, among the 94% of UK respondents who know L'Oréal, 35% of people like the brand.
What is the usage share of L'Oréal in the UK?
All in all, 28% of hair care users in the UK use L'Oréal. That means, of the 94% who know the brand, 30% use them.
How loyal are the users of L'Oréal?
Around 21% of hair care users in the UK say they are likely to use L'Oréal again. Set in relation to the 28% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around L'Oréal in the UK?
In September 2022, about 23% of UK hair care users had heard about L'Oréal in the media, on social media, or in advertising over the past three months. Of the 94% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around L'Oréal in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
