Nivea brand profile in the UK 2022
How high is the brand awareness of Nivea in the UK?
When it comes to hair care users, brand awareness of Nivea is at 93% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Nivea in the UK?
In total, 21% of UK hair care users say they like Nivea. However, in actuality, among the 93% of UK respondents who know Nivea, 23% of people like the brand.
What is the usage share of Nivea in the UK?
All in all, 15% of hair care users in the UK use Nivea. That means, of the 93% who know the brand, 16% use them.
How loyal are the users of Nivea?
Around 12% of hair care users in the UK say they are likely to use Nivea again. Set in relation to the 15% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around Nivea in the UK?
In September 2022, about 14% of UK hair care users had heard about Nivea in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Nivea in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hair care users, brand awareness of Nivea is at 93% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Nivea in the UK?
In total, 21% of UK hair care users say they like Nivea. However, in actuality, among the 93% of UK respondents who know Nivea, 23% of people like the brand.
What is the usage share of Nivea in the UK?
All in all, 15% of hair care users in the UK use Nivea. That means, of the 93% who know the brand, 16% use them.
How loyal are the users of Nivea?
Around 12% of hair care users in the UK say they are likely to use Nivea again. Set in relation to the 15% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around Nivea in the UK?
In September 2022, about 14% of UK hair care users had heard about Nivea in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Nivea in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
