Founded in 1957, Dove is the most well-known hair care brand in the United States. The American personal care brand is recognized by 88 percent of online respondents, 2 percent more than second placed Suave. Another American brand Head & Shoulders comes third in this list with 83 percent brand awareness among internet users in the U.S.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading hair care brands ranked by brand awareness in the United States in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (September 26, 2023). Leading hair care brands ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1343816/most-well-known-hair-care-brands-in-the-united-states/
Statista. "Leading hair care brands ranked by brand awareness in the United States in 2023." Chart. September 26, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1343816/most-well-known-hair-care-brands-in-the-united-states/
Statista. (2023). Leading hair care brands ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1343816/most-well-known-hair-care-brands-in-the-united-states/
Statista. "Leading Hair Care Brands Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 26 Sep 2023, https://www.statista.com/statistics/1343816/most-well-known-hair-care-brands-in-the-united-states/
Statista, Leading hair care brands ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1343816/most-well-known-hair-care-brands-in-the-united-states/ (last visited November 21, 2024)
Leading hair care brands ranked by brand awareness in the United States in 2023 [Graph], Statista, September 26, 2023. [Online]. Available: https://www.statista.com/statistics/1343816/most-well-known-hair-care-brands-in-the-united-states/
