Founded in 1957, Dove is the most well-known hair care brand in the United States. The American personal care brand is recognized by 88 percent of online respondents, 2 percent more than second placed Suave. Another American brand Head & Shoulders comes third in this list with 83 percent brand awareness among internet users in the U.S.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading hair care brands ranked by brand awareness in the United States in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (September 26, 2023). Leading hair care brands ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1343816/most-well-known-hair-care-brands-in-the-united-states/
Statista. "Leading hair care brands ranked by brand awareness in the United States in 2023." Chart. September 26, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1343816/most-well-known-hair-care-brands-in-the-united-states/
Statista. (2023). Leading hair care brands ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1343816/most-well-known-hair-care-brands-in-the-united-states/
Statista. "Leading Hair Care Brands Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 26 Sep 2023, https://www.statista.com/statistics/1343816/most-well-known-hair-care-brands-in-the-united-states/
Statista, Leading hair care brands ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1343816/most-well-known-hair-care-brands-in-the-united-states/ (last visited December 30, 2024)
Leading hair care brands ranked by brand awareness in the United States in 2023 [Graph], Statista, September 26, 2023. [Online]. Available: https://www.statista.com/statistics/1343816/most-well-known-hair-care-brands-in-the-united-states/
