Dove brand profile in the United States 2022
How high is the brand awareness of Dove in the United States?
When it comes to hair care users, brand awareness of Dove is at 93% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dove in the United States?
In total, 48% of U.S. hair care users say they like Dove. However, in actuality, among the 93% of U.S. respondents who know Dove, 52% of people like the brand.
What is the usage share of Dove in the United States?
All in all, 40% of hair care users in the United States use Dove. That means, of the 93% who know the brand, 43% use them.
How loyal are the users of Dove?
Around 33% of hair care users in the United States say they are likely to use Dove again. Set in relation to the 40% usage share of the brand, this means that 82% of their users show loyalty to the brand.
What's the buzz around Dove in the United States?
In September 2022, about 41% of U.S. hair care users had heard about Dove in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 44%, meaning at the time of the survey there's some buzz around Dove in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hair care users, brand awareness of Dove is at 93% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dove in the United States?
In total, 48% of U.S. hair care users say they like Dove. However, in actuality, among the 93% of U.S. respondents who know Dove, 52% of people like the brand.
What is the usage share of Dove in the United States?
All in all, 40% of hair care users in the United States use Dove. That means, of the 93% who know the brand, 43% use them.
How loyal are the users of Dove?
Around 33% of hair care users in the United States say they are likely to use Dove again. Set in relation to the 40% usage share of the brand, this means that 82% of their users show loyalty to the brand.
What's the buzz around Dove in the United States?
In September 2022, about 41% of U.S. hair care users had heard about Dove in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 44%, meaning at the time of the survey there's some buzz around Dove in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
