Two of the three most well-known deodorant brands in the UK are both manufactured by Unilever. This includes top ranked Dove, with a brand awareness of 95 percent, and the third-placed Sure that is recognized by 94 percent of online consumers in the United Kingdom. The German personal care brand Nivea comes second in this list as it incorporates a brand awareness of 94 percent.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading deodorant brands ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (September 26, 2023). Leading deodorant brands ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1343646/most-well-known-deodorant-brands-in-the-uk/
Statista. "Leading deodorant brands ranked by brand awareness in the United Kingdom in 2023." Chart. September 26, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1343646/most-well-known-deodorant-brands-in-the-uk/
Statista. (2023). Leading deodorant brands ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1343646/most-well-known-deodorant-brands-in-the-uk/
Statista. "Leading Deodorant Brands Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 26 Sep 2023, https://www.statista.com/statistics/1343646/most-well-known-deodorant-brands-in-the-uk/
Statista, Leading deodorant brands ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1343646/most-well-known-deodorant-brands-in-the-uk/ (last visited December 22, 2024)
Leading deodorant brands ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, September 26, 2023. [Online]. Available: https://www.statista.com/statistics/1343646/most-well-known-deodorant-brands-in-the-uk/
