Dove brand profile in the UK 2022
How high is the brand awareness of Dove in the UK?
When it comes to deodorant users, brand awareness of Dove is at 95% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dove in the UK?
In total, 52% of UK deodorant users say they like Dove. However, in actuality, among the 95% of UK respondents who know Dove, 55% of people like the brand.
What is the usage share of Dove in the UK?
All in all, 47% of deodorant users in the UK use Dove. That means, of the 95% who know the brand, 49% use them.
How loyal are the users of Dove?
Around 39% of deodorant users in the UK say they are likely to use Dove again. Set in relation to the 47% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around Dove in the UK?
In September 2022, about 35% of UK deodorant users had heard about Dove in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 37%, meaning at the time of the survey there's some buzz around Dove in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to deodorant users, brand awareness of Dove is at 95% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dove in the UK?
In total, 52% of UK deodorant users say they like Dove. However, in actuality, among the 95% of UK respondents who know Dove, 55% of people like the brand.
What is the usage share of Dove in the UK?
All in all, 47% of deodorant users in the UK use Dove. That means, of the 95% who know the brand, 49% use them.
How loyal are the users of Dove?
Around 39% of deodorant users in the UK say they are likely to use Dove again. Set in relation to the 47% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around Dove in the UK?
In September 2022, about 35% of UK deodorant users had heard about Dove in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 37%, meaning at the time of the survey there's some buzz around Dove in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
