How high is the brand awareness of Dove in the UK? When it comes to deodorant users, brand awareness of Dove is at 95% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dove in the UK? In total, 52% of UK deodorant users say they like Dove. However, in actuality, among the 95% of UK respondents who know Dove, 55% of people like the brand.
What is the usage share of Dove in the UK? All in all, 47% of deodorant users in the UK use Dove. That means, of the 95% who know the brand, 49% use them.
How loyal are the users of Dove? Around 39% of deodorant users in the UK say they are likely to use Dove again. Set in relation to the 47% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around Dove in the UK? In September 2022, about 35% of UK deodorant users had heard about Dove in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 37%, meaning at the time of the survey there's some buzz around Dove in the UK.
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Dove brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to deodorants, which of the following brands do you like?
Brand usage: When it comes to deodorants, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to deodorants, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (October 18, 2022). Dove brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the UK in 2022 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/forecasts/1340006/dove-deodorants-brand-profile-in-the-uk
Statista. "Dove brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the UK in 2022." Chart. October 18, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/forecasts/1340006/dove-deodorants-brand-profile-in-the-uk
Statista. (2022). Dove brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the UK in 2022. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/forecasts/1340006/dove-deodorants-brand-profile-in-the-uk
Statista. "Dove Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Deodorant Users in The Uk in 2022." Statista, Statista Inc., 18 Oct 2022, https://www.statista.com/forecasts/1340006/dove-deodorants-brand-profile-in-the-uk
Statista, Dove brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the UK in 2022 Statista, https://www.statista.com/forecasts/1340006/dove-deodorants-brand-profile-in-the-uk (last visited September 01, 2024)
Dove brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the UK in 2022 [Graph], Statista, October 18, 2022. [Online]. Available: https://www.statista.com/forecasts/1340006/dove-deodorants-brand-profile-in-the-uk