Sure brand profile in the UK 2022
How high is the brand awareness of Sure in the UK?
When it comes to deodorant users, brand awareness of Sure is at 94% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sure in the UK?
In total, 39% of UK deodorant users say they like Sure. However, in actuality, among the 94% of UK respondents who know Sure, 41% of people like the brand.
What is the usage share of Sure in the UK?
All in all, 37% of deodorant users in the UK use Sure. That means, of the 94% who know the brand, 39% use them.
How loyal are the users of Sure?
Around 32% of deodorant users in the UK say they are likely to use Sure again. Set in relation to the 37% usage share of the brand, this means that 86% of their users show loyalty to the brand.
What's the buzz around Sure in the UK?
In September 2022, about 15% of UK deodorant users had heard about Sure in the media, on social media, or in advertising over the past three months. Of the 94% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Sure in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to deodorant users, brand awareness of Sure is at 94% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sure in the UK?
In total, 39% of UK deodorant users say they like Sure. However, in actuality, among the 94% of UK respondents who know Sure, 41% of people like the brand.
What is the usage share of Sure in the UK?
All in all, 37% of deodorant users in the UK use Sure. That means, of the 94% who know the brand, 39% use them.
How loyal are the users of Sure?
Around 32% of deodorant users in the UK say they are likely to use Sure again. Set in relation to the 37% usage share of the brand, this means that 86% of their users show loyalty to the brand.
What's the buzz around Sure in the UK?
In September 2022, about 15% of UK deodorant users had heard about Sure in the media, on social media, or in advertising over the past three months. Of the 94% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Sure in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
