Duolingo is the most well-known online education service in the UK. Based in Pittsburgh, Pennsylvania, the language learning service is recognized by 55 percent of internet users. LinkedIn Learning takes the second place, while the third and fourth spot on this list are claimed by fellow online language learning platforms, namely Rosetta Stone and Babbel, with a brand awareness of 42 percent each among internet users in the United Kingdom.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading online education services ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (November 14, 2023). Leading online education services ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1343457/most-well-known-online-education-services-in-the-united-kingdom/
Statista. "Leading online education services ranked by brand awareness in the United Kingdom in 2023." Chart. November 14, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1343457/most-well-known-online-education-services-in-the-united-kingdom/
Statista. (2023). Leading online education services ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1343457/most-well-known-online-education-services-in-the-united-kingdom/
Statista. "Leading Online Education Services Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 14 Nov 2023, https://www.statista.com/statistics/1343457/most-well-known-online-education-services-in-the-united-kingdom/
Statista, Leading online education services ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1343457/most-well-known-online-education-services-in-the-united-kingdom/ (last visited December 18, 2024)
Leading online education services ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, November 14, 2023. [Online]. Available: https://www.statista.com/statistics/1343457/most-well-known-online-education-services-in-the-united-kingdom/
