Rosetta Stone brand profile in the UK 2022
How high is the brand awareness of Rosetta Stone in the UK?
When it comes to online education service users, brand awareness of Rosetta Stone is at 51% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rosetta Stone in the UK?
In total, 18% of UK online education service users say they like Rosetta Stone. However, in actuality, among the 51% of UK respondents who know Rosetta Stone, 35% of people like the brand.
What is the usage share of Rosetta Stone in the UK?
All in all, 12% of online education service users in the UK use Rosetta Stone. That means, of the 51% who know the brand, 24% use them.
How loyal are the users of Rosetta Stone?
Around 9% of online education service users in the UK say they are likely to use Rosetta Stone again. Set in relation to the 12% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Rosetta Stone in the UK?
In August 2022, about 12% of UK online education service users had heard about Rosetta Stone in the media, on social media, or in advertising over the past three months. Of the 51% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Rosetta Stone in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to online education service users, brand awareness of Rosetta Stone is at 51% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rosetta Stone in the UK?
In total, 18% of UK online education service users say they like Rosetta Stone. However, in actuality, among the 51% of UK respondents who know Rosetta Stone, 35% of people like the brand.
What is the usage share of Rosetta Stone in the UK?
All in all, 12% of online education service users in the UK use Rosetta Stone. That means, of the 51% who know the brand, 24% use them.
How loyal are the users of Rosetta Stone?
Around 9% of online education service users in the UK say they are likely to use Rosetta Stone again. Set in relation to the 12% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Rosetta Stone in the UK?
In August 2022, about 12% of UK online education service users had heard about Rosetta Stone in the media, on social media, or in advertising over the past three months. Of the 51% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Rosetta Stone in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
