Duolingo brand profile in the UK 2022
How high is the brand awareness of Duolingo in the UK?
When it comes to online education service users, brand awareness of Duolingo is at 70% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Duolingo in the UK?
In total, 46% of UK online education service users say they like Duolingo. However, in actuality, among the 70% of UK respondents who know Duolingo, 66% of people like the brand.
What is the usage share of Duolingo in the UK?
All in all, 44% of online education service users in the UK use Duolingo. That means, of the 70% who know the brand, 63% use them.
How loyal are the users of Duolingo?
Around 37% of online education service users in the UK say they are likely to use Duolingo again. Set in relation to the 44% usage share of the brand, this means that 84% of their users show loyalty to the brand.
What's the buzz around Duolingo in the UK?
In August 2022, about 31% of UK online education service users had heard about Duolingo in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 44%, meaning at the time of the survey there's some buzz around Duolingo in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to online education service users, brand awareness of Duolingo is at 70% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Duolingo in the UK?
In total, 46% of UK online education service users say they like Duolingo. However, in actuality, among the 70% of UK respondents who know Duolingo, 66% of people like the brand.
What is the usage share of Duolingo in the UK?
All in all, 44% of online education service users in the UK use Duolingo. That means, of the 70% who know the brand, 63% use them.
How loyal are the users of Duolingo?
Around 37% of online education service users in the UK say they are likely to use Duolingo again. Set in relation to the 44% usage share of the brand, this means that 84% of their users show loyalty to the brand.
What's the buzz around Duolingo in the UK?
In August 2022, about 31% of UK online education service users had heard about Duolingo in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 44%, meaning at the time of the survey there's some buzz around Duolingo in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
