Founded in 1997, AutoTrader is the most well-known car and motorcycle online shop in the UK. The Atlanta-based online marketplace for car buyers and sellers is recognized by 84 percent of online respondents in the United Kingdom. The second spot is taken by the British brand, Cazoo and followed by Arnold Clark, which each one incorporates a brand awareness of 66 percent and 65 percent respectively.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
Leading car and motorcycle online shops ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (September 12, 2023). Leading car and motorcycle online shops ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1342672/most-well-known-car-and-motorcycle-online-shops-in-the-uk/
Statista. "Leading car and motorcycle online shops ranked by brand awareness in the United Kingdom in 2023." Chart. September 12, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1342672/most-well-known-car-and-motorcycle-online-shops-in-the-uk/
Statista. (2023). Leading car and motorcycle online shops ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1342672/most-well-known-car-and-motorcycle-online-shops-in-the-uk/
Statista. "Leading Car and Motorcycle Online Shops Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 12 Sep 2023, https://www.statista.com/statistics/1342672/most-well-known-car-and-motorcycle-online-shops-in-the-uk/
Statista, Leading car and motorcycle online shops ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1342672/most-well-known-car-and-motorcycle-online-shops-in-the-uk/ (last visited November 03, 2024)
Leading car and motorcycle online shops ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, September 12, 2023. [Online]. Available: https://www.statista.com/statistics/1342672/most-well-known-car-and-motorcycle-online-shops-in-the-uk/
