Cazoo brand profile in the UK 2023
How high is the brand awareness of Cazoo in the UK?
When it comes to car and motorcycle online shop users, brand awareness of Cazoo is at 74 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Cazoo in the UK?
In total, 28 percent of UK car and motorcycle online shop users say they like Cazoo. However, in actuality, among the 74 percent of UK respondents who know Cazoo, 38 percent of people like the brand.
What is the usage share of Cazoo in the UK?
All in all, 20 percent of car and motorcycle online shop users in the UK use Cazoo. That means, of the 74 percent who know the brand, 27 percent use them.
How loyal are the customers of Cazoo?
Around 15 percent of car and motorcycle online shop users in the UK say they are likely to use Cazoo again. Set in relation to the 20 percent usage share of the brand, this means that 75 percent of their customers show loyalty to the brand.
What's the buzz around Cazoo in the UK?
In September 2023, about 24 percent of UK car and motorcycle online shop users had heard about Cazoo in the media, on social media, or in advertising over the past three months. Of the 74 percent who know the brand, that's 32 percent, meaning at the time of the survey there's some buzz around Cazoo in the UK.
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