AutoTrader brand profile in the UK 2022
How high is the brand awareness of AutoTrader in the UK?
When it comes to car and motorcycle online shop users, brand awareness of AutoTrader is at 85% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is AutoTrader in the UK?
In total, 54% of UK car and motorcycle online shop users say they like AutoTrader. However, in actuality, among the 85% of UK respondents who know AutoTrader, 64% of people like the brand.
What is the usage share of AutoTrader in the UK?
All in all, 45% of car and motorcycle online shop users in the UK use AutoTrader. That means, of the 85% who know the brand, 53% use them.
How loyal are the customers of AutoTrader?
Around 38% of car and motorcycle online shop users in the UK say they are likely to use AutoTrader again. Set in relation to the 45% usage share of the brand, this means that 84% of their customers show loyalty to the brand.
What's the buzz around AutoTrader in the UK?
In July 2022, about 35% of UK car and motorcycle online shop users had heard about AutoTrader in the media, on social media, or in advertising over the past three months. Of the 85% who know the brand, that's 41%, meaning at the time of the survey there's some buzz around AutoTrader in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to car and motorcycle online shop users, brand awareness of AutoTrader is at 85% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is AutoTrader in the UK?
In total, 54% of UK car and motorcycle online shop users say they like AutoTrader. However, in actuality, among the 85% of UK respondents who know AutoTrader, 64% of people like the brand.
What is the usage share of AutoTrader in the UK?
All in all, 45% of car and motorcycle online shop users in the UK use AutoTrader. That means, of the 85% who know the brand, 53% use them.
How loyal are the customers of AutoTrader?
Around 38% of car and motorcycle online shop users in the UK say they are likely to use AutoTrader again. Set in relation to the 45% usage share of the brand, this means that 84% of their customers show loyalty to the brand.
What's the buzz around AutoTrader in the UK?
In July 2022, about 35% of UK car and motorcycle online shop users had heard about AutoTrader in the media, on social media, or in advertising over the past three months. Of the 85% who know the brand, that's 41%, meaning at the time of the survey there's some buzz around AutoTrader in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
