When it comes to the most well-known pet supply online shops in the UK, Pets at Home is the clear winner. The largest retailer of pet supplies in the United Kingdom is recognized by 87 percent of internet respondents, more than twice as much as the second placed Paws. Third on this list is PetShop.co.uk, followed by PetsCorner and Jollyes.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading pet supply online shops ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (August 22, 2023). Leading pet supply online shops ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1342555/most-well-known-pet-supply-online-shops-in-the-uk/
Statista. "Leading pet supply online shops ranked by brand awareness in the United Kingdom in 2023." Chart. August 22, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1342555/most-well-known-pet-supply-online-shops-in-the-uk/
Statista. (2023). Leading pet supply online shops ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1342555/most-well-known-pet-supply-online-shops-in-the-uk/
Statista. "Leading Pet Supply Online Shops Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 22 Aug 2023, https://www.statista.com/statistics/1342555/most-well-known-pet-supply-online-shops-in-the-uk/
Statista, Leading pet supply online shops ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1342555/most-well-known-pet-supply-online-shops-in-the-uk/ (last visited November 22, 2024)
Leading pet supply online shops ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, August 22, 2023. [Online]. Available: https://www.statista.com/statistics/1342555/most-well-known-pet-supply-online-shops-in-the-uk/
