Pets at Home brand profile in the UK 2022
How high is the brand awareness of Pets at Home in the UK?
When it comes to pet supply online shop users, brand awareness of Pets at Home is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Pets at Home in the UK?
In total, 72% of UK pet supply online shop users say they like Pets at Home. However, in actuality, among the 92% of UK respondents who know Pets at Home, 78% of people like the brand.
What is the usage share of Pets at Home in the UK?
All in all, 70% of pet supply online shop users in the UK use Pets at Home. That means, of the 92% who know the brand, 76% use them.
How loyal are the customers of Pets at Home?
Around 63% of pet supply online shop users in the UK say they are likely to use Pets at Home again. Set in relation to the 70% usage share of the brand, this means that 90% of their customers show loyalty to the brand.
What's the buzz around Pets at Home in the UK?
In July 2022, about 42% of UK pet supply online shop users had heard about Pets at Home in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 46%, meaning at the time of the survey there's some buzz around Pets at Home in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to pet supply online shop users, brand awareness of Pets at Home is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Pets at Home in the UK?
In total, 72% of UK pet supply online shop users say they like Pets at Home. However, in actuality, among the 92% of UK respondents who know Pets at Home, 78% of people like the brand.
What is the usage share of Pets at Home in the UK?
All in all, 70% of pet supply online shop users in the UK use Pets at Home. That means, of the 92% who know the brand, 76% use them.
How loyal are the customers of Pets at Home?
Around 63% of pet supply online shop users in the UK say they are likely to use Pets at Home again. Set in relation to the 70% usage share of the brand, this means that 90% of their customers show loyalty to the brand.
What's the buzz around Pets at Home in the UK?
In July 2022, about 42% of UK pet supply online shop users had heard about Pets at Home in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 46%, meaning at the time of the survey there's some buzz around Pets at Home in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
