Paws brand profile in the UK 2022
How high is the brand awareness of Paws in the UK?
When it comes to pet supply online shop users, brand awareness of Paws is at 54% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Paws in the UK?
In total, 18% of UK pet supply online shop users say they like Paws. However, in actuality, among the 54% of UK respondents who know Paws, 33% of people like the brand.
What is the usage share of Paws in the UK?
All in all, 13% of pet supply online shop users in the UK use Paws. That means, of the 54% who know the brand, 24% use them.
How loyal are the customers of Paws?
Around 9% of pet supply online shop users in the UK say they are likely to use Paws again. Set in relation to the 13% usage share of the brand, this means that 69% of their customers show loyalty to the brand.
What's the buzz around Paws in the UK?
In July 2022, about 12% of UK pet supply online shop users had heard about Paws in the media, on social media, or in advertising over the past three months. Of the 54% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Paws in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to pet supply online shop users, brand awareness of Paws is at 54% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Paws in the UK?
In total, 18% of UK pet supply online shop users say they like Paws. However, in actuality, among the 54% of UK respondents who know Paws, 33% of people like the brand.
What is the usage share of Paws in the UK?
All in all, 13% of pet supply online shop users in the UK use Paws. That means, of the 54% who know the brand, 24% use them.
How loyal are the customers of Paws?
Around 9% of pet supply online shop users in the UK say they are likely to use Paws again. Set in relation to the 13% usage share of the brand, this means that 69% of their customers show loyalty to the brand.
What's the buzz around Paws in the UK?
In July 2022, about 12% of UK pet supply online shop users had heard about Paws in the media, on social media, or in advertising over the past three months. Of the 54% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Paws in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
