In the UK, Vinted is the most popular second-hand apparel online shop with a brand awareness of 84 percent. Second on this list is Etsy as the Brooklyn-based eCommerce marketplace is recognized by 83 percent of internet respondents. ASOS Marketplace comes in third on this list, followed by depop.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading second-hand apparel online shops ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (September 12, 2023). Leading second-hand apparel online shops ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1341579/most-well-known-second-hand-apparel-online-shops-in-the-uk/
Statista. "Leading second-hand apparel online shops ranked by brand awareness in the United Kingdom in 2023." Chart. September 12, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1341579/most-well-known-second-hand-apparel-online-shops-in-the-uk/
Statista. (2023). Leading second-hand apparel online shops ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1341579/most-well-known-second-hand-apparel-online-shops-in-the-uk/
Statista. "Leading Second-hand Apparel Online Shops Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 12 Sep 2023, https://www.statista.com/statistics/1341579/most-well-known-second-hand-apparel-online-shops-in-the-uk/
Statista, Leading second-hand apparel online shops ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1341579/most-well-known-second-hand-apparel-online-shops-in-the-uk/ (last visited December 21, 2024)
Leading second-hand apparel online shops ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, September 12, 2023. [Online]. Available: https://www.statista.com/statistics/1341579/most-well-known-second-hand-apparel-online-shops-in-the-uk/
