Vinted brand profile in the UK 2023

How high is the brand awareness of Vinted in the UK?
When it comes to second-hand apparel online shop users, brand awareness of Vinted is at 89 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Vinted in the UK?
In total, 58 percent of UK second-hand apparel online shop users say they like Vinted. However, in actuality, among the 89 percent of UK respondents who know Vinted, 65 percent of people like the brand.

What is the usage share of Vinted in the UK?
All in all, 55 percent of second-hand apparel online shop users in the UK use Vinted. That means, of the 89 percent who know the brand, 62 percent use them.

How loyal are the customers of Vinted?
Around 50 percent of second-hand apparel online shop users in the UK say they are likely to use Vinted again. Set in relation to the 55 percent usage share of the brand, this means that 91 percent of their customers show loyalty to the brand.

What's the buzz around Vinted in the UK?
In September 2023, about 47 percent of UK second-hand apparel online shop users had heard about Vinted in the media, on social media, or in advertising over the past three months. Of the 89 percent who know the brand, that's 53 percent, meaning at the time of the survey there's some buzz around Vinted in the UK.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.