Etsy brand profile in the UK 2022
How high is the brand awareness of Etsy in the UK?
When it comes to second-hand apparel online shop users, brand awareness of Etsy is at 81% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Etsy in the UK?
In total, 40% of UK second-hand apparel online shop users say they like Etsy. However, in actuality, among the 81% of UK respondents who know Etsy, 49% of people like the brand.
What is the usage share of Etsy in the UK?
All in all, 33% of second-hand apparel online shop users in the UK use Etsy. That means, of the 81% who know the brand, 41% use them.
How loyal are the customers of Etsy?
Around 27% of second-hand apparel online shop users in the UK say they are likely to use Etsy again. Set in relation to the 33% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Etsy in the UK?
In July 2022, about 30% of UK second-hand apparel online shop users had heard about Etsy in the media, on social media, or in advertising over the past three months. Of the 81% who know the brand, that's 37%, meaning at the time of the survey there's some buzz around Etsy in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to second-hand apparel online shop users, brand awareness of Etsy is at 81% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Etsy in the UK?
In total, 40% of UK second-hand apparel online shop users say they like Etsy. However, in actuality, among the 81% of UK respondents who know Etsy, 49% of people like the brand.
What is the usage share of Etsy in the UK?
All in all, 33% of second-hand apparel online shop users in the UK use Etsy. That means, of the 81% who know the brand, 41% use them.
How loyal are the customers of Etsy?
Around 27% of second-hand apparel online shop users in the UK say they are likely to use Etsy again. Set in relation to the 33% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Etsy in the UK?
In July 2022, about 30% of UK second-hand apparel online shop users had heard about Etsy in the media, on social media, or in advertising over the past three months. Of the 81% who know the brand, that's 37%, meaning at the time of the survey there's some buzz around Etsy in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
