How high is the brand awareness of Etsy in the UK? When it comes to second-hand apparel online shop users, brand awareness of Etsy is at 81% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Etsy in the UK? In total, 40% of UK second-hand apparel online shop users say they like Etsy. However, in actuality, among the 81% of UK respondents who know Etsy, 49% of people like the brand.
What is the usage share of Etsy in the UK? All in all, 33% of second-hand apparel online shop users in the UK use Etsy. That means, of the 81% who know the brand, 41% use them.
How loyal are the customers of Etsy? Around 27% of second-hand apparel online shop users in the UK say they are likely to use Etsy again. Set in relation to the 33% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Etsy in the UK? In July 2022, about 30% of UK second-hand apparel online shop users had heard about Etsy in the media, on social media, or in advertising over the past three months. Of the 81% who know the brand, that's 37%, meaning at the time of the survey there's some buzz around Etsy in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
Etsy brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in the UK in 2022
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
respondents who use second-hand apparel online shops
Supplementary notes
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to second-hand apparel online shops, which of the following brands do you like?
Brand usage: When it comes to second-hand apparel online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to second-hand apparel online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (July 22, 2022). Etsy brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in the UK in 2022 [Graph]. In Statista. Retrieved August 26, 2024, from https://www.statista.com/forecasts/1252313/etsy-second-hand-apparel-online-shops-brand-profile-in-the-uk
Statista. "Etsy brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in the UK in 2022." Chart. July 22, 2022. Statista. Accessed August 26, 2024. https://www.statista.com/forecasts/1252313/etsy-second-hand-apparel-online-shops-brand-profile-in-the-uk
Statista. (2022). Etsy brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in the UK in 2022. Statista. Statista Inc.. Accessed: August 26, 2024. https://www.statista.com/forecasts/1252313/etsy-second-hand-apparel-online-shops-brand-profile-in-the-uk
Statista. "Etsy Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Second-hand Apparel Online Shop Users in The Uk in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1252313/etsy-second-hand-apparel-online-shops-brand-profile-in-the-uk
Statista, Etsy brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in the UK in 2022 Statista, https://www.statista.com/forecasts/1252313/etsy-second-hand-apparel-online-shops-brand-profile-in-the-uk (last visited August 26, 2024)
Etsy brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in the UK in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1252313/etsy-second-hand-apparel-online-shops-brand-profile-in-the-uk