It might not come as a surprise to many that Nike and Adidas are two of the most well-known sneaker brands in the UK. Each one of them is recognized by 96 percent of respondents, more than any other brand in the United Kingdom. Giving them a run for their money is the German sportswear manufacturer Puma, followed by Reebok and Lacoste.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
Leading sneaker brands ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (December 5, 2023). Leading sneaker brands ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1341083/most-well-known-sneaker-brands-in-the-uk/
Statista. "Leading sneaker brands ranked by brand awareness in the United Kingdom in 2023." Chart. December 5, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1341083/most-well-known-sneaker-brands-in-the-uk/
Statista. (2023). Leading sneaker brands ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1341083/most-well-known-sneaker-brands-in-the-uk/
Statista. "Leading Sneaker Brands Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 5 Dec 2023, https://www.statista.com/statistics/1341083/most-well-known-sneaker-brands-in-the-uk/
Statista, Leading sneaker brands ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1341083/most-well-known-sneaker-brands-in-the-uk/ (last visited August 25, 2024)
Leading sneaker brands ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, December 5, 2023. [Online]. Available: https://www.statista.com/statistics/1341083/most-well-known-sneaker-brands-in-the-uk/