Reebok brand profile UK 2024

How high is the brand awareness of Reebok in the UK?
When it comes to sneakers users, brand awareness of Reebok is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Reebok in the UK?
In total, 29% of UK sneakers users say they like Reebok. However, in actuality, among the 92% of UK respondents who know Reebok, 32% of people like the brand.

What is the usage share of Reebok in the UK?
All in all, 15% of sneakers users in the UK use Reebok. That means, of the 92% who know the brand, 16% use them.

How loyal are the owners of Reebok?
Around 11% of sneakers users in the UK say they are likely to use Reebok again. Set in relation to the 15% usage share of the brand, this means that 73% of their owners show loyalty to the brand.

What's the buzz around Reebok in the UK?
In 2024, about 11% of UK sneakers users had heard about Reebok in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Reebok in the UK.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Reebok brand awareness, usage, popularity, loyalty, and buzz among sneakers owners in the UK in 2024

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

More information

Number of respondents

1,153 respondents

Age group

18-64 years

Special properties

respondents who own sneakers

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to sneakers, which of the following brands do you like?
Brand usage: When it comes to sneakers, which of the following brands do you own currently?
Brand loyalty: When it comes to sneakers, which of the following brands are you likely to purchase again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats