Skechers brand profile in the UK 2024
How high is the brand awareness of Skechers in the UK?
When it comes to sneakers users, brand awareness of Skechers is at 90% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Skechers in the UK?
In total, 29% of UK sneakers users say they like Skechers. However, in actuality, among the 90% of UK respondents who know Skechers, 32% of people like the brand.
What is the usage share of Skechers in the UK?
All in all, 23% of sneakers users in the UK use Skechers. That means, of the 90% who know the brand, 26% use them.
How loyal are the owners of Skechers?
Around 19% of sneakers users in the UK say they are likely to use Skechers again. Set in relation to the 23% usage share of the brand, this means that 83% of their owners show loyalty to the brand.
What's the buzz around Skechers in the UK?
In 2024, about 17% of UK sneakers users had heard about Skechers in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Skechers in the UK.
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