Most well-known fashion online shops in the UK 2023
Argos and Marks & Spencer are the most well-known fashion online shops in the UK with a brand awareness of 93 percent. Next on this list are Stockholm-based H&M, Next, followed by JD Sports and Primark. Each of the fashion online stores is known by 92 percent of online respondents in the UK.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.