Walmart is the most well-known consumer electronics online shops in the United States, albeit by a small margin. The U.S. eCommerce market place Amazon is recognized by 94 percent of internet respondents, just as much as the first place. Slightly behind, with 92 percent brand recognition, is Target, followed by Samsung and Apple.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading consumer electronics online shops ranked by brand awareness in the United States in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (September 12, 2023). Leading consumer electronics online shops ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1340211/most-well-known-consumer-electronics-online-shops-in-the-united-states/
Statista. "Leading consumer electronics online shops ranked by brand awareness in the United States in 2023." Chart. September 12, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1340211/most-well-known-consumer-electronics-online-shops-in-the-united-states/
Statista. (2023). Leading consumer electronics online shops ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1340211/most-well-known-consumer-electronics-online-shops-in-the-united-states/
Statista. "Leading Consumer Electronics Online Shops Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 12 Sep 2023, https://www.statista.com/statistics/1340211/most-well-known-consumer-electronics-online-shops-in-the-united-states/
Statista, Leading consumer electronics online shops ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1340211/most-well-known-consumer-electronics-online-shops-in-the-united-states/ (last visited December 22, 2024)
Leading consumer electronics online shops ranked by brand awareness in the United States in 2023 [Graph], Statista, September 12, 2023. [Online]. Available: https://www.statista.com/statistics/1340211/most-well-known-consumer-electronics-online-shops-in-the-united-states/
