Amazon brand profile in the United States 2022
How high is the brand awareness of Amazon in the United States?
When it comes to consumer electronics online shop users, brand awareness of Amazon is at 97% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Amazon in the United States?
In total, 70% of U.S. consumer electronics online shop users say they like Amazon. However, in actuality, among the 97% of U.S. respondents who know Amazon, 72% of people like the brand.
What is the usage share of Amazon in the United States?
All in all, 65% of consumer electronics online shop users in the United States use Amazon. That means, of the 97% who know the brand, 67% use them.
How loyal are the customers of Amazon?
Around 59% of consumer electronics online shop users in the United States say they are likely to use Amazon again. Set in relation to the 65% usage share of the brand, this means that 91% of their customers show loyalty to the brand.
What's the buzz around Amazon in the United States?
In July 2022, about 56% of U.S. consumer electronics online shop users had heard about Amazon in the media, on social media, or in advertising over the past three months. Of the 97% who know the brand, that's 58%, meaning at the time of the survey there's considerable buzz around Amazon in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to consumer electronics online shop users, brand awareness of Amazon is at 97% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Amazon in the United States?
In total, 70% of U.S. consumer electronics online shop users say they like Amazon. However, in actuality, among the 97% of U.S. respondents who know Amazon, 72% of people like the brand.
What is the usage share of Amazon in the United States?
All in all, 65% of consumer electronics online shop users in the United States use Amazon. That means, of the 97% who know the brand, 67% use them.
How loyal are the customers of Amazon?
Around 59% of consumer electronics online shop users in the United States say they are likely to use Amazon again. Set in relation to the 65% usage share of the brand, this means that 91% of their customers show loyalty to the brand.
What's the buzz around Amazon in the United States?
In July 2022, about 56% of U.S. consumer electronics online shop users had heard about Amazon in the media, on social media, or in advertising over the past three months. Of the 97% who know the brand, that's 58%, meaning at the time of the survey there's considerable buzz around Amazon in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
