Target brand profile in the United States 2022
How high is the brand awareness of Target in the United States?
When it comes to consumer electronics online shop users, brand awareness of Target is at 95% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Target in the United States?
In total, 41% of U.S. consumer electronics online shop users say they like Target. However, in actuality, among the 95% of U.S. respondents who know Target, 43% of people like the brand.
What is the usage share of Target in the United States?
All in all, 28% of consumer electronics online shop users in the United States use Target. That means, of the 95% who know the brand, 29% use them.
How loyal are the customers of Target?
Around 23% of consumer electronics online shop users in the United States say they are likely to use Target again. Set in relation to the 28% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Target in the United States?
In July 2022, about 31% of U.S. consumer electronics online shop users had heard about Target in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 33%, meaning at the time of the survey there's some buzz around Target in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to consumer electronics online shop users, brand awareness of Target is at 95% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Target in the United States?
In total, 41% of U.S. consumer electronics online shop users say they like Target. However, in actuality, among the 95% of U.S. respondents who know Target, 43% of people like the brand.
What is the usage share of Target in the United States?
All in all, 28% of consumer electronics online shop users in the United States use Target. That means, of the 95% who know the brand, 29% use them.
How loyal are the customers of Target?
Around 23% of consumer electronics online shop users in the United States say they are likely to use Target again. Set in relation to the 28% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Target in the United States?
In July 2022, about 31% of U.S. consumer electronics online shop users had heard about Target in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 33%, meaning at the time of the survey there's some buzz around Target in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
