Three of the top five most well-known travel portals in the United States belong to the Expedia Group. This includes top ranked Expedia, with a brand awareness of 82 %, alongside third and fifth placed Travelocity and Orbitz. The other two spots in the top five are claimed by brands from Booking Holdings, Booking.com and Priceline, each with a brand awareness of 78% and 73% respectively.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading travel portals ranked by brand awareness in the United States in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (August 30, 2023). Leading travel portals ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1339860/most-well-known-travel-portals-in-the-united-states/
Statista. "Leading travel portals ranked by brand awareness in the United States in 2023." Chart. August 30, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1339860/most-well-known-travel-portals-in-the-united-states/
Statista. (2023). Leading travel portals ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1339860/most-well-known-travel-portals-in-the-united-states/
Statista. "Leading Travel Portals Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 30 Aug 2023, https://www.statista.com/statistics/1339860/most-well-known-travel-portals-in-the-united-states/
Statista, Leading travel portals ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1339860/most-well-known-travel-portals-in-the-united-states/ (last visited December 03, 2024)
Leading travel portals ranked by brand awareness in the United States in 2023 [Graph], Statista, August 30, 2023. [Online]. Available: https://www.statista.com/statistics/1339860/most-well-known-travel-portals-in-the-united-states/
