Priceline brand profile in the United States 2022
How high is the brand awareness of Priceline in the United States?
When it comes to travel portal users, brand awareness of Priceline is at 76% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Priceline in the United States?
In total, 32% of U.S. travel portal users say they like Priceline. However, in actuality, among the 76% of U.S. respondents who know Priceline, 42% of people like the brand.
What is the usage share of Priceline in the United States?
All in all, 24% of travel portal users in the United States use Priceline. That means, of the 76% who know the brand, 32% use them.
How loyal are the users of Priceline?
Around 18% of travel portal users in the United States say they are likely to use Priceline again. Set in relation to the 24% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Priceline in the United States?
In August 2022, about 24% of U.S. travel portal users had heard about Priceline in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Priceline in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to travel portal users, brand awareness of Priceline is at 76% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Priceline in the United States?
In total, 32% of U.S. travel portal users say they like Priceline. However, in actuality, among the 76% of U.S. respondents who know Priceline, 42% of people like the brand.
What is the usage share of Priceline in the United States?
All in all, 24% of travel portal users in the United States use Priceline. That means, of the 76% who know the brand, 32% use them.
How loyal are the users of Priceline?
Around 18% of travel portal users in the United States say they are likely to use Priceline again. Set in relation to the 24% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Priceline in the United States?
In August 2022, about 24% of U.S. travel portal users had heard about Priceline in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Priceline in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
