How high is the brand awareness of Expedia in the United States? When it comes to travel portal users, brand awareness of Expedia is at 85 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Expedia in the United States? In total, 51 percent of U.S. travel portal users say they like Expedia.
What is the usage share of Expedia in the United States? All in all, 43 percent of travel portal users in the United States use Expedia.
How loyal are the users of Expedia? Around 36 percent of travel portal users in the United States say they are likely to use Expedia again. Set in relation to the 43% usage share of the brand, this means that 84 percent of their users show loyalty to the brand.
What's the buzz around Expedia in the United States? In June 2023, about 40 percent of U.S. travel portal users had heard about Expedia in the media, on social media, or in advertising over the past three months.
Expedia brand awareness, usage, popularity, loyalty, and buzz among travel portal users in the United States in 2023
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to travel portals, which of the following brands do you like?
Brand usage: When it comes to travel portals, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to travel portals, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (February 16, 2024). Expedia brand awareness, usage, popularity, loyalty, and buzz among travel portal users in the United States in 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/forecasts/1335263/expedia-travel-portals-brand-profile-in-the-united-states
Statista. "Expedia brand awareness, usage, popularity, loyalty, and buzz among travel portal users in the United States in 2023." Chart. February 16, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/forecasts/1335263/expedia-travel-portals-brand-profile-in-the-united-states
Statista. (2024). Expedia brand awareness, usage, popularity, loyalty, and buzz among travel portal users in the United States in 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/forecasts/1335263/expedia-travel-portals-brand-profile-in-the-united-states
Statista. "Expedia Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Travel Portal Users in The United States in 2023." Statista, Statista Inc., 16 Feb 2024, https://www.statista.com/forecasts/1335263/expedia-travel-portals-brand-profile-in-the-united-states
Statista, Expedia brand awareness, usage, popularity, loyalty, and buzz among travel portal users in the United States in 2023 Statista, https://www.statista.com/forecasts/1335263/expedia-travel-portals-brand-profile-in-the-united-states (last visited November 22, 2024)
Expedia brand awareness, usage, popularity, loyalty, and buzz among travel portal users in the United States in 2023 [Graph], Statista, February 16, 2024. [Online]. Available: https://www.statista.com/forecasts/1335263/expedia-travel-portals-brand-profile-in-the-united-states