PayPal is the most popular digital payment service in the United States with a brand awareness of 91 percent. Second on this list are two other American brands, Venmo and Apple Pay. Both brands are recognized by 81 percent of U.S. respondents, followed by Google Pay. Fifth on this list is Amazon Pay, that was launched in 2007.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading digital payment brands ranked by brand awareness in the United States in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (November 14, 2023). Leading digital payment brands ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1339646/most-well-known-digital-payment-brands-in-the-united-states/
Statista. "Leading digital payment brands ranked by brand awareness in the United States in 2023." Chart. November 14, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1339646/most-well-known-digital-payment-brands-in-the-united-states/
Statista. (2023). Leading digital payment brands ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1339646/most-well-known-digital-payment-brands-in-the-united-states/
Statista. "Leading Digital Payment Brands Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 14 Nov 2023, https://www.statista.com/statistics/1339646/most-well-known-digital-payment-brands-in-the-united-states/
Statista, Leading digital payment brands ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1339646/most-well-known-digital-payment-brands-in-the-united-states/ (last visited December 21, 2024)
Leading digital payment brands ranked by brand awareness in the United States in 2023 [Graph], Statista, November 14, 2023. [Online]. Available: https://www.statista.com/statistics/1339646/most-well-known-digital-payment-brands-in-the-united-states/
