Amazon Pay brand profile in the United States 2022
How high is the brand awareness of Amazon Pay in the United States?
When it comes to digital payment users, brand awareness of Amazon Pay is at 78% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Amazon Pay in the United States?
In total, 27% of U.S. digital payment users say they like Amazon Pay. However, in actuality, among the 78% of U.S. respondents who know Amazon Pay, 35% of people like the brand.
What is the usage share of Amazon Pay in the United States?
All in all, 21% of digital payment users in the United States use Amazon Pay. That means, of the 78% who know the brand, 27% use them.
How loyal are the users of Amazon Pay?
Around 15% of digital payment users in the United States say they are likely to use Amazon Pay again. Set in relation to the 21% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around Amazon Pay in the United States?
In August 2022, about 21% of U.S. digital payment users had heard about Amazon Pay in the media, on social media, or in advertising over the past three months. Of the 78% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Amazon Pay in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to digital payment users, brand awareness of Amazon Pay is at 78% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Amazon Pay in the United States?
In total, 27% of U.S. digital payment users say they like Amazon Pay. However, in actuality, among the 78% of U.S. respondents who know Amazon Pay, 35% of people like the brand.
What is the usage share of Amazon Pay in the United States?
All in all, 21% of digital payment users in the United States use Amazon Pay. That means, of the 78% who know the brand, 27% use them.
How loyal are the users of Amazon Pay?
Around 15% of digital payment users in the United States say they are likely to use Amazon Pay again. Set in relation to the 21% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around Amazon Pay in the United States?
In August 2022, about 21% of U.S. digital payment users had heard about Amazon Pay in the media, on social media, or in advertising over the past three months. Of the 78% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Amazon Pay in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
