Venmo brand profile in the United States 2022
How high is the brand awareness of Venmo in the United States?
When it comes to digital payment users, brand awareness of Venmo is at 83% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Venmo in the United States?
In total, 36% of U.S. digital payment users say they like Venmo. However, in actuality, among the 83% of U.S. respondents who know Venmo, 43% of people like the brand.
What is the usage share of Venmo in the United States?
All in all, 31% of digital payment users in the United States use Venmo. That means, of the 83% who know the brand, 37% use them.
How loyal are the users of Venmo?
Around 27% of digital payment users in the United States say they are likely to use Venmo again. Set in relation to the 31% usage share of the brand, this means that 87% of their users show loyalty to the brand.
What's the buzz around Venmo in the United States?
In August 2022, about 24% of U.S. digital payment users had heard about Venmo in the media, on social media, or in advertising over the past three months. Of the 83% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Venmo in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to digital payment users, brand awareness of Venmo is at 83% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Venmo in the United States?
In total, 36% of U.S. digital payment users say they like Venmo. However, in actuality, among the 83% of U.S. respondents who know Venmo, 43% of people like the brand.
What is the usage share of Venmo in the United States?
All in all, 31% of digital payment users in the United States use Venmo. That means, of the 83% who know the brand, 37% use them.
How loyal are the users of Venmo?
Around 27% of digital payment users in the United States say they are likely to use Venmo again. Set in relation to the 31% usage share of the brand, this means that 87% of their users show loyalty to the brand.
What's the buzz around Venmo in the United States?
In August 2022, about 24% of U.S. digital payment users had heard about Venmo in the media, on social media, or in advertising over the past three months. Of the 83% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Venmo in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
