When it comes to the most well-known digital music providers in the U.S., Spotify leads the list ahead of Pandora. Both these platforms are recognized by 89 percent and 86 percent of the respondents in the United States respectively. Third on this list comes YouTube Music, followed by iTunes and Amazon Music.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading music streaming service brands ranked by brand awareness in the United States in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (June 15, 2023). Leading music streaming service brands ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1339564/most-well-known-digital-music-brands-in-the-united-states/
Statista. "Leading music streaming service brands ranked by brand awareness in the United States in 2023." Chart. June 15, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1339564/most-well-known-digital-music-brands-in-the-united-states/
Statista. (2023). Leading music streaming service brands ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1339564/most-well-known-digital-music-brands-in-the-united-states/
Statista. "Leading Music Streaming Service Brands Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1339564/most-well-known-digital-music-brands-in-the-united-states/
Statista, Leading music streaming service brands ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1339564/most-well-known-digital-music-brands-in-the-united-states/ (last visited November 21, 2024)
Leading music streaming service brands ranked by brand awareness in the United States in 2023 [Graph], Statista, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1339564/most-well-known-digital-music-brands-in-the-united-states/
