Amazon Music brand profile in the United States 2022
How high is the brand awareness of Amazon Music in the United States?
When it comes to digital music users, brand awareness of Amazon Music is at 84% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Amazon Music in the United States?
In total, 34% of U.S. digital music users say they like Amazon Music. However, in actuality, among the 84% of U.S. respondents who know Amazon Music, 40% of people like the brand.
What is the usage share of Amazon Music in the United States?
All in all, 29% of digital music users in the United States use Amazon Music. That means, of the 84% who know the brand, 35% use them.
How loyal are the users of Amazon Music?
Around 24% of digital music users in the United States say they are likely to use Amazon Music again. Set in relation to the 29% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around Amazon Music in the United States?
In July 2022, about 27% of U.S. digital music users had heard about Amazon Music in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Amazon Music in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to digital music users, brand awareness of Amazon Music is at 84% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Amazon Music in the United States?
In total, 34% of U.S. digital music users say they like Amazon Music. However, in actuality, among the 84% of U.S. respondents who know Amazon Music, 40% of people like the brand.
What is the usage share of Amazon Music in the United States?
All in all, 29% of digital music users in the United States use Amazon Music. That means, of the 84% who know the brand, 35% use them.
How loyal are the users of Amazon Music?
Around 24% of digital music users in the United States say they are likely to use Amazon Music again. Set in relation to the 29% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around Amazon Music in the United States?
In July 2022, about 27% of U.S. digital music users had heard about Amazon Music in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Amazon Music in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
