Spotify brand profile in the United States 2022
How high is the brand awareness of Spotify in the United States?
When it comes to digital music users, brand awareness of Spotify is at 91% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Spotify in the United States?
In total, 47% of U.S. digital music users say they like Spotify. However, in actuality, among the 91% of U.S. respondents who know Spotify, 52% of people like the brand.
What is the usage share of Spotify in the United States?
All in all, 43% of digital music users in the United States use Spotify. That means, of the 91% who know the brand, 47% use them.
How loyal are the users of Spotify?
Around 38% of digital music users in the United States say they are likely to use Spotify again. Set in relation to the 43% usage share of the brand, this means that 88% of their users show loyalty to the brand.
What's the buzz around Spotify in the United States?
In July 2022, about 33% of U.S. digital music users had heard about Spotify in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 36%, meaning at the time of the survey there's some buzz around Spotify in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to digital music users, brand awareness of Spotify is at 91% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Spotify in the United States?
In total, 47% of U.S. digital music users say they like Spotify. However, in actuality, among the 91% of U.S. respondents who know Spotify, 52% of people like the brand.
What is the usage share of Spotify in the United States?
All in all, 43% of digital music users in the United States use Spotify. That means, of the 91% who know the brand, 47% use them.
How loyal are the users of Spotify?
Around 38% of digital music users in the United States say they are likely to use Spotify again. Set in relation to the 43% usage share of the brand, this means that 88% of their users show loyalty to the brand.
What's the buzz around Spotify in the United States?
In July 2022, about 33% of U.S. digital music users had heard about Spotify in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 36%, meaning at the time of the survey there's some buzz around Spotify in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
