When it comes to the most well-known dating services in the United States, Tinder claims the top spot. The Los Angeles based dating app has a brand awareness of 76 percent, making it the most well-known dating app in the country, followed by eHarmony and Match with 71 percent and 69 percent brand awareness respectively. The online dating brand usage ranking tells a different story, showing two hidden champions at the top, with C-Date (28 %) and b2 (24 %) having the highest usage share among U.S. consumers who know them. Our online dating brand loyalty ranking on the other hand sees Ashley Madison on top, with 75 percent of Ashley Madison users saying they are likely to use the brand again in the future.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading dating services ranked by brand awareness in the United States in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (November 14, 2023). Leading dating services ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1336188/most-well-known-dating-services-in-the-united-states/
Statista. "Leading dating services ranked by brand awareness in the United States in 2023." Chart. November 14, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1336188/most-well-known-dating-services-in-the-united-states/
Statista. (2023). Leading dating services ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1336188/most-well-known-dating-services-in-the-united-states/
Statista. "Leading Dating Services Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 14 Nov 2023, https://www.statista.com/statistics/1336188/most-well-known-dating-services-in-the-united-states/
Statista, Leading dating services ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1336188/most-well-known-dating-services-in-the-united-states/ (last visited November 22, 2024)
Leading dating services ranked by brand awareness in the United States in 2023 [Graph], Statista, November 14, 2023. [Online]. Available: https://www.statista.com/statistics/1336188/most-well-known-dating-services-in-the-united-states/
