When it comes to the most well-known dating services in the United States, Tinder claims the top spot. The Los Angeles based dating app has a brand awareness of 73 percent, making it the most well-known dating app in the country, followed by eHarmony and Match, both of which incorporate 69 percent brand awareness in the United States. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading dating services ranked by brand awareness in the United States in 2024
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During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (January 6, 2025). Leading dating services ranked by brand awareness in the United States in 2024 [Graph]. In Statista. Retrieved April 01, 2025, from https://www.statista.com/statistics/1336188/most-well-known-dating-services-in-the-united-states/
Statista. "Leading dating services ranked by brand awareness in the United States in 2024." Chart. January 6, 2025. Statista. Accessed April 01, 2025. https://www.statista.com/statistics/1336188/most-well-known-dating-services-in-the-united-states/
Statista. (2025). Leading dating services ranked by brand awareness in the United States in 2024. Statista. Statista Inc.. Accessed: April 01, 2025. https://www.statista.com/statistics/1336188/most-well-known-dating-services-in-the-united-states/
Statista. "Leading Dating Services Ranked by Brand Awareness in The United States in 2024." Statista, Statista Inc., 6 Jan 2025, https://www.statista.com/statistics/1336188/most-well-known-dating-services-in-the-united-states/
Statista, Leading dating services ranked by brand awareness in the United States in 2024 Statista, https://www.statista.com/statistics/1336188/most-well-known-dating-services-in-the-united-states/ (last visited April 01, 2025)
Leading dating services ranked by brand awareness in the United States in 2024 [Graph], Statista, January 6, 2025. [Online]. Available: https://www.statista.com/statistics/1336188/most-well-known-dating-services-in-the-united-states/
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