The shared first spot on this list is taken by Budweiser and Guinness. Both of them reach a brand awareness of 92 percent among UK consumers. Heineken is the third most well-known beer brand in the UK. The Dutch brand reaches 91 percent awareness among respondents in the UK.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading beer brands ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (August 7, 2023). Leading beer brands ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1336161/most-well-known-beer-brands-in-the-uk/
Statista. "Leading beer brands ranked by brand awareness in the United Kingdom in 2023." Chart. August 7, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1336161/most-well-known-beer-brands-in-the-uk/
Statista. (2023). Leading beer brands ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1336161/most-well-known-beer-brands-in-the-uk/
Statista. "Leading Beer Brands Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 7 Aug 2023, https://www.statista.com/statistics/1336161/most-well-known-beer-brands-in-the-uk/
Statista, Leading beer brands ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1336161/most-well-known-beer-brands-in-the-uk/ (last visited December 23, 2024)
Leading beer brands ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, August 7, 2023. [Online]. Available: https://www.statista.com/statistics/1336161/most-well-known-beer-brands-in-the-uk/
