Budweiser brand profile in the UK 2022
How high is the brand awareness of Budweiser in the UK?
When it comes to beer drinkers, brand awareness of Budweiser is at 91% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Budweiser in the UK?
In total, 38% of UK beer drinkers say they like Budweiser. However, in actuality, among the 91% of UK respondents who know Budweiser, 42% of people like the brand.
What is the usage share of Budweiser in the UK?
All in all, 38% of beer drinkers in the UK use Budweiser. That means, of the 91% who know the brand, 42% use them.
How loyal are the drinkers of Budweiser?
Around 29% of beer drinkers in the UK say they are likely to use Budweiser again. Set in relation to the 38% usage share of the brand, this means that 76% of their drinkers show loyalty to the brand.
What's the buzz around Budweiser in the UK?
In August 2022, about 22% of UK beer drinkers had heard about Budweiser in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Budweiser in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beer drinkers, brand awareness of Budweiser is at 91% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Budweiser in the UK?
In total, 38% of UK beer drinkers say they like Budweiser. However, in actuality, among the 91% of UK respondents who know Budweiser, 42% of people like the brand.
What is the usage share of Budweiser in the UK?
All in all, 38% of beer drinkers in the UK use Budweiser. That means, of the 91% who know the brand, 42% use them.
How loyal are the drinkers of Budweiser?
Around 29% of beer drinkers in the UK say they are likely to use Budweiser again. Set in relation to the 38% usage share of the brand, this means that 76% of their drinkers show loyalty to the brand.
What's the buzz around Budweiser in the UK?
In August 2022, about 22% of UK beer drinkers had heard about Budweiser in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Budweiser in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
