Heineken brand profile in the UK 2022
How high is the brand awareness of Heineken in the UK?
When it comes to beer drinkers, brand awareness of Heineken is at 93% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Heineken in the UK?
In total, 29% of UK beer drinkers say they like Heineken. However, in actuality, among the 93% of UK respondents who know Heineken, 31% of people like the brand.
What is the usage share of Heineken in the UK?
All in all, 26% of beer drinkers in the UK use Heineken. That means, of the 93% who know the brand, 28% use them.
How loyal are the drinkers of Heineken?
Around 21% of beer drinkers in the UK say they are likely to use Heineken again. Set in relation to the 26% usage share of the brand, this means that 81% of their drinkers show loyalty to the brand.
What's the buzz around Heineken in the UK?
In August 2022, about 14% of UK beer drinkers had heard about Heineken in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Heineken in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beer drinkers, brand awareness of Heineken is at 93% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Heineken in the UK?
In total, 29% of UK beer drinkers say they like Heineken. However, in actuality, among the 93% of UK respondents who know Heineken, 31% of people like the brand.
What is the usage share of Heineken in the UK?
All in all, 26% of beer drinkers in the UK use Heineken. That means, of the 93% who know the brand, 28% use them.
How loyal are the drinkers of Heineken?
Around 21% of beer drinkers in the UK say they are likely to use Heineken again. Set in relation to the 26% usage share of the brand, this means that 81% of their drinkers show loyalty to the brand.
What's the buzz around Heineken in the UK?
In August 2022, about 14% of UK beer drinkers had heard about Heineken in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Heineken in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
